Northside Hospital
Developed and executed end-to-end marketing campaign for the launch of Northside’s Orthopedic Oncology service. A service that spanned two service lines, Orthopedics and Oncology. Developed strategic branding & messaging, directed web developers to launch SEO-driven website, worked with external vendors to develop email and direct mail campaigns. The goal of campaign was to build awareness of this co-branded service and designed to provide cross-platform patient outreach, align with brand standards and drive click-throughs on email campaigns.
Northside Orthopedic Oncology website: Branded SEO-friendly website with embedded for B2B referrals.
Branded direct mail campaign
Eblast header
Brand guidelines digital booklet
Mosaica Education
The goal was to launch two international schools in Gurgaon and Hyderabad, India. These schools had its curated curricula and geared to a high net-worth demographic who intent was to send their children to international institutions for their tertiary education.
My role was to develop the visual brand, create a strategic marketing plan to build awareness, develop print, digital, and environmental campaigns, build community & business relationships, drive enrollment and enable customer tracking through a customized CRM and build customer loyalty.
Mosaica Education International School, Gurgaon & Hyderabad, India: Snapshot of visual brand that transcended all customer touchpoints. From the architecture and interior of the building, through print and environmental campaigns.
Mosaica Education International School @Schoolex Conferenc Gurgaon, India: Branded booth at Schoolex, the premier education conference which sees thousands in attendance in Gurgaon, India. Strategically chosen as it drives the immediate demographic that is aligned with the school’s desired population. The classroom theme mirrors the look of the actual classroom in the building. The visual brand is carried through all collateral, digital media, architecture, etc.
Usan Mobile
Development of UX/UI for mobile app.
